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CRITICAL FACTORS IN RECEIVABLES HANDLING
James T. Herst
Sellers can
avoid bad debt losses through better handling of their
receivables. Here are some suggestions.
Create and maintain accurate customer records, including full
name of customer's bank. Know name of person who approves
payment, signs check and the superior of each at customer
location. Call a new customer and tell your credit terms.
Ask: Can you live with that? If No, ask customer what terms
he wants. If acceptable, accept! It is better to be surely
paid in 45 days than to wonder, at forty days, why your
thirty-day terms were ignored. Confirm by letter your agreed
payment terms. Consider repeating this entire process yearly,
always seeking to impress customer of your carefulness in
credit granting.
Know that slow payers trigger a different approach. On
receipt of order, call and indicate your exact credit terms,
ask if that's agreeable. In effect, get an advance commitment
of future payment, specific to that situation. Confirm your
accomplishment in writing. Then, when order is shipped or
five days later, make another call, again reminding slow pay
customer of his prior agreement to your payment expectation.
And, the most important call of all is made five days before
payment is due. "I hope you are thinking about the money due
us next Tuesday. Will there be any problem?" Pause, listen.
Be sure that what is agreed upon during this call is clearly
understood by you and your customer. Be firm here because you
already had an agreement.
Do
you have 'No Pays'? You should! If all customers pay within
or very near your terms, you're losing business and profits.
However, it will be your critical handling of these 'No
Payers' that will enable you to reduce receivables loss to a
desired level. The key is early identification of potential
'no payers', and then to make four or five programmed,
orderly contacts. If these contacts fail, it should be your
unflappable decision to utilize an authoritative Third Party
such as a collection agency or an attorney. By placing claims
early, complete with correct data, the Third Party will do
their job more quickly and at less cost. Your advantage? You
get your money faster and are free to work on current
problems, keeping them from getting out of
hand.
Receivables handling is an art, not just a matter of being
tough. Success depends on your ability to convey to your
customer the importance of accepting the responsibility to
honor his commitment - in short, to keeping his promise to
pay you. Early and frequent communication builds rapport with
the customer and
demonstrates your seriousness about being
promptly paid. Remember, everyone pays some bills on time.
With consistent follow-up, your bill can be one of those
paid.
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