THE BENEFITS OF EARLY COLLECTION
James T. Herst
Experience is
often the best teacher. When working with clients, I find that
the most appreciated lesson I can deliver is showing how to
determine when to deem an account delinquent.
Too often, businesses start thinking "delinquent" 5 to 15
days past due. Yet, most credit managers admit that they can
suspect who will be past due.
Thus, it only seems logical to suggest that chronic abusers
should be identified and isolated at the time credit is
granted again -- when the next order is received. This is
when the collection process should begin. Here's
how:
 Upon
receipt of the order, place a call to remind the customer of
your terms and ask if these terms will present a
problem.
 Upon
shipment, place another call to let the customer know that
the invoice is on the way, and emphasize the due
date.
 A third
call, to verify the receipt of the goods and invoice might
also be appropriate.
 Finally, place another call five days before the invoice
due date and ask the customer "Are you thinking about the
money that is due next week?"
Once you deem an account to be past due, or even suspect that
it will be past due, begin collections activity
immediately.
Select a date beyond which you will no longer
work with the account for collection on your own.
(It has been my experience that any collection effort
extending beyond 45 days from the date you initiate recovery
efforts will be wasteful.)
Make four or five contacts on your own, up until
the date you have selected. These contacts should
follow a series of clear steps that you have determined in
advance. These steps, taken in sequence, represent a firm,
relentless, professionally executed path toward internal
recovery.
If the account is not paid by the date you have
selected, seek third party assistance. A good third
party collector can be an adjunct that enhances you and your
business. There is no stigma in using this service as long as
the collector you choose acts professionally. In addition,
handing the account to a third party collector leaves you
time to begin working on newly delinquent accounts or
generating new business.
# # #
|